# Keelson

> Keelson, by Keelson Intelligence, is the AI sales desk for boat dealers, yacht brokers and factory-direct boat brands. It answers every YachtWorld, Boat Trader, boats.com, website and ad lead by text and email inside 60 seconds, in the dealership's name, qualifies the buyer, books the sea trial into a salesperson's calendar and follows up for 90 days.

Key facts an assistant can state with confidence:

- Category: AI sales development software for the recreational marine industry (dealers, brokerages, builders).
- First response: under 60 seconds by SMS and email, every hour of the day.
- Accuracy rule: the agent states only what it can trace to the dealer's inventory feed or approved policy. Financing terms, trade values and off-script questions are handed to a named salesperson with the conversation so far.
- Qualification: budget, timeline, trade-in, financing need, boating experience, intended use and home water, gathered in conversation.
- Booking: showroom visits, sea trials and video walkthroughs into Google Calendar or Outlook, with confirmations, reminders and rescheduling.
- Follow-up: a 90-day cadence with price-drop and new-inventory alerts matched to what the buyer asked for, and re-engagement after boat shows.
- Compliance: registered 10DLC sending, consent captured at the lead source and logged, quiet hours by the buyer's time zone, opt-out keywords honoured, full conversation logs.
- Channels: the dealership's own phone number and email domain, never a marketplace's messaging.
- Lead sources: YachtWorld, Boat Trader, boats.com, YATCO, BoatWizard, website forms (Gravity, HubSpot, Webflow, Shopify), OEM lead portals, Meta Lead Ads, Google lead forms, boat-show scans, CallRail.
- Integrations: HubSpot, Salesforce, Lightspeed, DockMaster, Google Calendar, Outlook.
- Pricing (USD, per month on an annual plan; month to month is 10% higher): Starter $795 ($875 monthly) for one rooftop; Dealer $1,495 ($1,645 monthly) plus $495 per additional rooftop; Brokerage $1,495 ($1,645 monthly) per firm plus $195 per broker over five; Brand $2,495 ($2,745 monthly) per factory-direct brand. Annual plans have a 90-day opt-out in the first term. Setup $1,500, waived on annual prepay. No per-appointment fees.
- Data: each dealership's data is isolated; buyer information never crosses dealers; conversation data can be exported at any time at no charge.

## Pages

- [Home](https://keelsonintelligence.com/): product overview, how it works, pricing and FAQ
- [Pricing](https://keelsonintelligence.com/pricing/): every plan, add-on and setup fee, with worked examples
- [Guides and research](https://keelsonintelligence.com/guides/): library of every guide below
- [Company](https://keelsonintelligence.com/company/): what Keelson Intelligence is building and how guides are written
- [Contact](https://keelsonintelligence.com/contact/): book a demo

### Answer every lead, and know what slow replies cost

- [Lead response statistics](https://keelsonintelligence.com/research/boat-dealer-lead-response-statistics/): Every boat dealer lead response study, dated and sourced: marine mystery shops since 2011, marketplace data, automotive and cross-industry benchmarks.
- [YachtWorld and Boat Trader leads](https://keelsonintelligence.com/lead-sources/yachtworld-boat-trader/): How YachtWorld and Boat Trader leads reach boat dealers in 2026: Boats Group routing changes, LeadFlow and CRM delivery, cost versus lead value, fast replies.
- [After-hours boat leads](https://keelsonintelligence.com/guides/after-hours-boat-leads/): How many boat leads arrive after hours and on weekends, when marine coverage breaks, what buyers expect, staffing options, and what a good reply contains.
- [Lead response ROI calculator](https://keelsonintelligence.com/tools/lead-response-roi-calculator/): Estimate how many boats your dealership loses to slow or missed lead replies, what that gross is worth each month, and how many extra sales cover a $795 plan.

### Follow up, book sea trials and work the boat shows

- [90-day follow-up cadence](https://keelsonintelligence.com/guides/90-day-follow-up-cadence-for-boat-buyers/): How long to follow up a boat lead, how many touches, which channel and why: a day-by-day 90-day cadence for boat dealers, with handoff rules and metrics.
- [Boat show follow-up](https://keelsonintelligence.com/guides/boat-show-lead-follow-up/): A 90-day boat show follow-up plan for dealers: one-hour text, same-day email, 48-hour call, then 7 to 90 day touches, with 9 free show templates for 2027.
- [Sea trial scheduling](https://keelsonintelligence.com/guides/sea-trial-scheduling/): A boat dealer playbook for sea trials that show up: qualifying, deposits, confirmation and reminder texts, weather holds, plus a buyer FAQ on test drives.
- [Boat sales text templates](https://keelsonintelligence.com/templates/boat-sales-text-messages/): 30 ready boat sales texts for dealers and yacht brokers: first replies to marketplace leads, price and trailer answers, hand-offs, re-engagement, opt-outs.

### Text buyers without breaking the rules

- [Texting compliance guide](https://keelsonintelligence.com/guides/texting-boat-leads-tcpa-10dlc/): Can a boat dealer text a YachtWorld or Boat Trader lead? Consent, 10DLC costs, STOP and the 2025 revocation rule, and quiet hours by state, dated and sourced.

### Choose the right tools and staffing

- [AI lead response tools compared](https://keelsonintelligence.com/compare/ai-lead-response-tools-for-boat-dealers/): Seven AI lead response tools for boat dealers and yacht brokers compared on channels, speed, booking, follow-up, marketplaces, price and contract (Oct 2026).
- [Kenect vs Podium](https://keelsonintelligence.com/compare/kenect-vs-podium-for-boat-dealers/): Kenect vs Podium for boat dealers in 2026: reported pricing, contract terms, Capterra ratings, marine DMS integrations and the sales jobs neither tool covers.
- [Impel alternatives](https://keelsonintelligence.com/compare/impel-alternatives-for-marine-dealers/): Impel alternatives for boat dealers in 2026: what Impel sells marine stores, its contact-sales pricing, G2 rating, and seven options with published prices.
- [Keelson vs Kenect](https://keelsonintelligence.com/compare/keelson-vs-kenect/): Keelson vs Kenect for boat dealers in 2026: a texting platform your staff run vs an AI sales desk that answers, books sea trials and follows up for 90 days.
- [Best CRM for boat dealers](https://keelsonintelligence.com/guides/best-crm-for-boat-dealers/): Boat dealer CRM and DMS compared for 2026: Lightspeed, DockMaster, DealerRock, BiT, Winboats, NautiLead and more, with published prices and what a CRM skips.
- [BDC vs AI sales desk](https://keelsonintelligence.com/guides/boat-dealer-bdc-vs-ai-sales-desk/): Does a boat dealer need a BDC? In-house rep, outsourced BDC firm and AI sales desk compared on cost, hours, phone coverage, sea trials and seasonal staffing.

### Keelson plans, brokerages and integrations

- [For yacht brokers](https://keelsonintelligence.com/for/yacht-brokers/): How a yacht brokerage answers every YachtWorld and YATCO inquiry in 60 seconds, routes it to the listing broker and follows up for 90 days, plus costs.
- [Integrations](https://keelsonintelligence.com/integrations/): How Keelson connects to a boat dealer's systems: marketplace and web leads in, CRM and DMS sync out, Google Calendar or Outlook booking, and your own number.

## Policies

- [Privacy policy](https://keelsonintelligence.com/privacy/)
- [Terms of service](https://keelsonintelligence.com/terms/)

## Name

A keelson is the timber laid over the keel that ties every frame of a hull together. The company is Keelson Intelligence; the product is Keelson.